Study on the Model of Customers' Satisfaction and Re-purchase Intention in Service Sector -- Taking Four Star-rated Hotels as An Example.

The paper, with four star-rated hotels as study object, tries to build relevant structural model and offer hypothesis through related study of customers satisfaction and re- purchase intention, making clear the relationship between model elements by applying the method of factor analysis to test hypothesis. The results indicate that customers satisfaction, perceived value, shift cost exert significant positive impact on re-purchase intention. Purchase interval cannot significantly predict re-purchase intention. Perceived value can significantly predict customers satisfaction, while customers satisfaction can directly affect shift cost. This study can provide some referential basis for marketing in upgrading re-purchase intention. [ABSTRACT FROM AUTHOR]