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10 minutes with . . . Luis Gallardo.
- Source :
- Marketing News; 9/30/2011, Vol. 45 Issue 12, p22-23, 2p, 1 Color Photograph
- Publication Year :
- 2011
-
Abstract
- The article presents an interview with Luis Gallardo, Deloitte Touche Tohmatsu Ltd.'s managing director of global brand and marketing. Gallardo talks about his company's strategy for using employees as brand ambassadors. He explains the mantra "Think holistic, act personal" and how Deloitte Touche acts on this marketing philosophy.
- Subjects :
- MARKETING strategy
PRODUCT management
Subjects
Details
- Language :
- English
- ISSN :
- 00253790
- Volume :
- 45
- Issue :
- 12
- Database :
- Complementary Index
- Journal :
- Marketing News
- Publication Type :
- Periodical
- Accession number :
- 67145429