SWOT ANALYSIS.

A strengths, weaknesses, opportunities, and threats (SWOT) analysis of Holmen AB, a manufacturer of printing paper, paperboard and sawn timber headquartered in Stockholm, Sweden, is presented. Its strengths include its strong market position and self-sufficient business model. Weaknesses include the poor performance of the paper division and overdependence on European market. Recovery in wood-based products prices is one of the opportunities while intense competition is one of the threats.