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RODNEY SPINS HIS PROJECT.
- Source :
- Research Technology Management; May/Jun2002, Vol. 45 Issue 3, p59, 2p
- Publication Year :
- 2002
-
Abstract
- Addresses the issue of the lack of communication between marketing operations and research and development (R&D) teams. Actions taken by company executives to solve the problem; Information on the control system concept which was formulated to address the problem; Details of establishing relationship between marketing executives and R&D teams.
- Subjects :
- COMMUNICATION in management
MARKETING executives
INDUSTRIAL research
Subjects
Details
- Language :
- English
- ISSN :
- 08956308
- Volume :
- 45
- Issue :
- 3
- Database :
- Complementary Index
- Journal :
- Research Technology Management
- Publication Type :
- Academic Journal
- Accession number :
- 6641373
- Full Text :
- https://doi.org/10.1080/08956308.2002.11671502