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What Women Want.
- Source :
- Pharmaceutical Executive; Apr2002, Vol. 22 Issue 4, p76, 4p
- Publication Year :
- 2002
-
Abstract
- Profiles Ed Calesa, president and chief executive officer of the specialty pharmaceutical company Women First HealthCare. Career experiences; Basis of the company; Business strategies employed by Calesa; Reasons for targeting female consumers; Views on the specialty pharmaceutical business.
- Subjects :
- WOMEN consumers
Subjects
Details
- Language :
- English
- ISSN :
- 02796570
- Volume :
- 22
- Issue :
- 4
- Database :
- Complementary Index
- Journal :
- Pharmaceutical Executive
- Publication Type :
- Periodical
- Accession number :
- 6497193