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USO DE REFERÊNCIAS DA IDENTIDADE CULTURAL BRASILEIRA NO MARKETING INTERNACIONAL DE PRODUTOS E MARCAS DE LUXO.

Authors :
Finestrali, Marina
Lapuente Garrido, Ivan
Source :
Revista de Administração FACES Journal; jul-sep2010, Vol. 9 Issue 3, p57-76, 20p
Publication Year :
2010

Abstract

<i>Copyright of Revista de Administração FACES Journal is the property of Revista de Administracao FACES Journal and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)

Details

Language :
Portuguese
ISSN :
15178900
Volume :
9
Issue :
3
Database :
Complementary Index
Journal :
Revista de Administração FACES Journal
Publication Type :
Academic Journal
Accession number :
64929002