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Ética na publicidade e propaganda: a visão do executivo de agências de comunicação do Rio Grande do Sul.
- Source :
- Cadernos EBAPE.BR; 2011, Vol. 9 Issue 2, p333-359, 27p, 4 Charts
- Publication Year :
- 2011
-
Abstract
- <i>Copyright of Cadernos EBAPE.BR is the property of Fundacao Getulio Vargas, Escola Brasileira de Administracao Publica e de Empresas and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
- Subjects :
- ETHICS
ADVERTISING
PUBLICITY
MARKETING
ADVERTISING agencies
METROPOLITAN areas
Subjects
Details
- Language :
- Portuguese
- ISSN :
- 16793951
- Volume :
- 9
- Issue :
- 2
- Database :
- Complementary Index
- Journal :
- Cadernos EBAPE.BR
- Publication Type :
- Academic Journal
- Accession number :
- 64447521
- Full Text :
- https://doi.org/10.1590/S1679-39512011000200007