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Innovative Beverages Find Success.
- Source :
- Prepared Foods; Jun2011, Vol. 180 Issue 6, p23-33, 7p
- Publication Year :
- 2011
-
Abstract
- The article discusses the growth and success of innovative beverages worldwide. Soft drinks and hot drinks had a compound annual growth rate of 7% and 8% between 2005 and 2010, respectively. The Coca-Cola Co. and PepsiCo Inc. are dominating the soft drinks category while Nestle SA, Kraft Foods Inc., Unilever Group and Sara Lee Corp. are competing in the hot drinks category. One key trend in soft and hot drinks is the emphasis on health and wellness by adding vitamins and functional ingredients.
- Subjects :
- BUSINESS success
BEVERAGE industry
GROWTH rate
MARKET leaders
SOFT drink industry
Subjects
Details
- Language :
- English
- ISSN :
- 07472536
- Volume :
- 180
- Issue :
- 6
- Database :
- Complementary Index
- Journal :
- Prepared Foods
- Publication Type :
- Periodical
- Accession number :
- 64371742