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Start Over
Reviving Reebok.
- Source :
- Footwear News (FN); 4/12/2010, Vol. 66 Issue 13, p8-21, 4p
- Publication Year :
- 2010
-
Abstract
- The article presents information on the financial performance of Reebok International Ltd. Under the helm of chief executive officer (CEO) Uli Becker. Becker said that Reebok is back and that he is eager to prove it. Becker is focusing on reinvention strategy that aims at innovative product and new branding. Reebok recently reported an increase of 4 percent sales in the North America during the fourth quarter of 2010.
- Subjects :
- CHIEF executive officers
CORPORATE finance
BRAND name products
Subjects
Details
- Language :
- English
- ISSN :
- 0162914X
- Volume :
- 66
- Issue :
- 13
- Database :
- Complementary Index
- Journal :
- Footwear News (FN)
- Publication Type :
- Periodical
- Accession number :
- 64161330