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The Venture Manager as a Corporate Innovator.

Authors :
Wilemon, David L.
Gemmill, Gary R.
Source :
California Management Review; Fall73, Vol. 16 Issue 1, p49-56, 8p
Publication Year :
1973

Abstract

Since bureaucratic organizations are incapable of coping effectively with environmental changes, a new approach to corporate innovation has become widespread: venture management. And although its publicity has been abundant, research on the problems of the venture manager has not. [ABSTRACT FROM AUTHOR]

Details

Language :
English
ISSN :
00081256
Volume :
16
Issue :
1
Database :
Complementary Index
Journal :
California Management Review
Publication Type :
Academic Journal
Accession number :
6412477
Full Text :
https://doi.org/10.2307/41164477