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Comcast's VOD Approach: Keep the Packages Simple.
- Source :
- Multichannel News; 3/11/2002, Vol. 23 Issue 10, p1, 2p, 2 Color Photographs
- Publication Year :
- 2002
-
Abstract
- Reports the creation of on-demand marketing and pricing kimono by the executives of Comcast Corp. in Los Angeles, California. Plan to drive digital penetration in basic-only households through demand programming tiers; Proposition of subscription video-on-demand (VOD) content from both premium and basic networks for free; Availability of VOD movies at a slight discount.
- Subjects :
- MARKETING
PRICING
EXECUTIVES
Subjects
Details
- Language :
- English
- ISSN :
- 02768593
- Volume :
- 23
- Issue :
- 10
- Database :
- Complementary Index
- Journal :
- Multichannel News
- Publication Type :
- Periodical
- Accession number :
- 6340134