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125 years young.

Authors :
Zegler, Jennifer
Source :
Beverage Industry; Jun2011, Vol. 102 Issue 6, Special section p2-13, 12p, 9 Color Photographs
Publication Year :
2011

Abstract

The article highlights the opportunity and possibilities emphasized by Atlanta, Georgia-based beverage company Coca-Cola Co. in celebration of its 125 years in business. It states that the company aims to bring people together by offering quality products and meeting consumer expectations. It provides information on the company's 2020 Vision roadmap for leadership and bottling partnership growth prospects. Moreover, the company's business philosophy and models are noted.

Details

Language :
English
ISSN :
01486187
Volume :
102
Issue :
6
Database :
Complementary Index
Journal :
Beverage Industry
Publication Type :
Periodical
Accession number :
61777038