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Taco Bell Hopes It Has a Menu to Go.

Authors :
Pascual, Aixa
Source :
BusinessWeek Online; 10/16/2001, pN.PAG, 0p
Publication Year :
2001

Abstract

Discusses the launch by United States food chain Taco Bell of an advertising campaign featuring Amazon.com chief executive Jeff Bezos. Goals of the campaign; Background on the products of Taco Bell; Information on the financial performance of Taco Bell as of October 2001.

Subjects

Subjects :
FOOD service advertising
FAST food restaurants

Details

Language :
English
ISSN :
2162657X
Database :
Complementary Index
Journal :
BusinessWeek Online
Publication Type :
Periodical
Accession number :
6103594

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Authors Abstract Subjects Details