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Prices and Consumer Information/Issues in Advertising/The Political Economy of Advertising (Book).
- Source :
- Managerial & Decision Economics; 1980, Vol. 1 Issue 3, p164-166, 3p
- Publication Year :
- 1980
-
Abstract
- Reviews several books on economics. 'Prices and Consumer Information: The Benefits from Posting Retail Gasoline Prices,' by A. Maurizi and T. Kelly; 'Issues in Advertising: The Economics of Persuasion' and 'The Political Economy of Advertising,' edited by D.G. Tuerck.
Details
- Language :
- English
- ISSN :
- 01436570
- Volume :
- 1
- Issue :
- 3
- Database :
- Complementary Index
- Journal :
- Managerial & Decision Economics
- Publication Type :
- Review
- Accession number :
- 6064709
- Full Text :
- https://doi.org/10.1002/mde.4090010314