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New-Product Ideas Need Special Management.

Authors :
Vinson, Donald E.
Jackson, John H.
Source :
Management Review; Dec73, Vol. 62 Issue 12, p24, 6p
Publication Year :
1973

Abstract

Discusses key issues relevant to product management in the U.S. Management strategies for the development and launching of products; Creation of a climate of acceptance for product development within the organization; Coordination of successive phases of product development.

Subjects

Subjects :
PRODUCT management
NEW product development

Details

Language :
English
ISSN :
00251895
Volume :
62
Issue :
12
Database :
Complementary Index
Journal :
Management Review
Publication Type :
Academic Journal
Accession number :
6044887

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Authors Abstract Subjects Details