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Preparing the market for your debt financing.
- Source :
- Management Review; May75, Vol. 64 Issue 5, p49, 4p
- Publication Year :
- 1975
-
Abstract
- Presents the development of a communication policy for debt financing. Difference between the priorities of debt security holders and equity holders; Rating services for debt securities; Duties of rating services; Categories of data evaluated before a rating is reached; Considerations that will help the public relations professional mount an effective debt holder communications program.
Details
- Language :
- English
- ISSN :
- 00251895
- Volume :
- 64
- Issue :
- 5
- Database :
- Complementary Index
- Journal :
- Management Review
- Publication Type :
- Academic Journal
- Accession number :
- 6044859