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Giving a new dimension to product portfolio analysis.

Authors :
Goldgehn, Leslie A.
Lagarce, Raymond
Source :
Management Review; Apr83, Vol. 72 Issue 4, p57, 5p
Publication Year :
1983

Abstract

Compares the advantages and disadvantages of product portfolio analysis and product life cycle for product strategy development. Traditional redesigned model for product life cycle; Basic product portfolio matrix; Product life cycle stages within portfolio analysis quadrant.

Subjects

Subjects :
NEW product development
STRATEGIC planning
INVESTMENTS
PRODUCT life cycle

Details

Language :
English
ISSN :
00251895
Volume :
72
Issue :
4
Database :
Complementary Index
Journal :
Management Review
Publication Type :
Academic Journal
Accession number :
6023969

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Authors Abstract Subjects Details