SHORT-TERM SALES FORECASTING.

After a critical review of a number of published methods for short-term sales forecasting, two adaptive methods for seasonal sales forecasting have been developed. The conclusions reached are that for most industrial purposes short-term sales forecasting methods should contain as few parameters as possible, that Brown's one-parameter method is to be recommended for non-seasonal forecasting and that the two-parameter seasonal techniques developed in this paper offer improved seasonal forecasting methods. [ABSTRACT FROM AUTHOR]