Tree-farming Yields Bumper Harvest.

The article presents a case study on how pulp and paper mill producer ITC overcame the impact of the government's Forest Protection Act in India. The company developed a farm forestry method for its raw material needs and later started a plantation department. The company sourced its raw materials from farmers by getting them to grow eucalyptus/casuarinas. The company sustained to ensure the raw material condition of its products through its farm forestry initiative.