IS STOKELY WORTH QUAKER'S LOFTY BID?

The article reports on the 220 million-dollar offer of Quaker Oats Co. to acquire Stokely-Van Camp Inc. It notes that Quaker Oats Co. president William D. Smithburg hopes to improve the marketing of Stokely-Van Camp Inc.'s products and describes the acquisition as part of their strategy to expand the slow-growing oatmeal business. It also states that investors at Quaker Oats Co. are less enthusiastic about the acquisition which came during a decline in the company's revenue.