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France: Le Canard grows fat on satire.

Source :
BusinessWeek; 2/19/1972, Issue 2216, p39-39, 1/2p
Publication Year :
1972

Abstract

The article focuses on the success of Le Canard Enchaé, a publication founded by a pacifist journalist in 1917, through its sensationalism and sneering commentary formula. Le Canard was established as one of the greatest moneymakers in French journalism for earning a 12% profit on revenues of two million dollars in 1971. According to business manager André Sauger, the advantage of the paper to its competitor was it was instituted by craftsmen similar in the 19th century.

Details

Language :
English
ISSN :
00077135
Issue :
2216
Database :
Complementary Index
Journal :
BusinessWeek
Publication Type :
Periodical
Accession number :
59350577