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France: Le Canard grows fat on satire.
- Source :
- BusinessWeek; 2/19/1972, Issue 2216, p39-39, 1/2p
- Publication Year :
- 1972
-
Abstract
- The article focuses on the success of Le Canard Enchaé, a publication founded by a pacifist journalist in 1917, through its sensationalism and sneering commentary formula. Le Canard was established as one of the greatest moneymakers in French journalism for earning a 12% profit on revenues of two million dollars in 1971. According to business manager André Sauger, the advantage of the paper to its competitor was it was instituted by craftsmen similar in the 19th century.
Details
- Language :
- English
- ISSN :
- 00077135
- Issue :
- 2216
- Database :
- Complementary Index
- Journal :
- BusinessWeek
- Publication Type :
- Periodical
- Accession number :
- 59350577