In Brazil, it's breakfast at Stern's.

The article focuses on the promotional method of Hans Stern of Rio de Janeiro, Brazil, which has built a 20-million dollar business marketing Brazilian gems. It says that Stern persuaded a Rio socialite to wear a matching set of his necklace and ring to overcome the conviction of Brazilian that diamonds, rubies, and emeralds were the only gems worth owning. Moreover, the business hours of Stern are taken up with public relations including sponsoring art shows and cocktail parties for authors.