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Japan: A slap In the face for Holiday Magic.

Source :
BusinessWeek; 2/10/1975, Issue 2367, p38-39, 2p
Publication Year :
1975

Abstract

The article reports on the Japanese licensee of Holiday Magic Inc., a cosmetic company privately held in California, allegedly acquiring a bad reputation in Japan. It notes that troubles came out when a discontented employee attracted the press, at the same time, clients began claiming on false promises of the product. Holiday magic licensee is forced to recall 1.3 million dollars worth of products and to repay 10 million to 20 million dollars in sub-franchise fees.

Details

Language :
English
ISSN :
00077135
Issue :
2367
Database :
Complementary Index
Journal :
BusinessWeek
Publication Type :
Periodical
Accession number :
58477786