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Marketing Journal Coauthorship: Is It a Hit or a Miss with Coauthors?
- Source :
- Journal of Marketing Education; Summer95, Vol. 17 Issue 2, p45, 14p
- Publication Year :
- 1995
-
Abstract
- Coauthorship in major marketing journals has increased since the 1960s. A survey of recent coauthors indicates the primary reasons for this increase were to improve the quality of the paper by combining complementary skills. Writing activities were the most critical factors in collaborative work. Quality of contribution outweighed quantity of effort. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 02734753
- Volume :
- 17
- Issue :
- 2
- Database :
- Complementary Index
- Journal :
- Journal of Marketing Education
- Publication Type :
- Academic Journal
- Accession number :
- 5812259
- Full Text :
- https://doi.org/10.1177/027347539501700206