Ambush Marketing - Need for Legislation in India.

The article examines the need to enforce ambush marketing legislation in India. Researchers examined ambush marketing as an infringement on intellectual property (IP) and how current IP rules apply through the use of primary and secondary data on case precedents and the absence of principle legislation. Other countries including Australia, China and Canada have fixed liability for ambush marketing as an IP infringement. It notes the need to incorporate provisions for ambush marketing in Indian copyright laws.