Beating the bush for subscribers.

The article reports on the uncertainty of a national newspaper's concept of general circulation to publishers in Australia in 1965. However, young Australian publisher Rupert Murdoch is giving a try on the distribution of daily newspaper over vast distances even though the cost is too much for him to yield a profit. The article notes the belief of Murdoch that the country has a chance because of its homogenous population and its sense of growing national identity.