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Make marketing fit into your 2011 plan.

Authors :
SCHLESINGER, MEL
Source :
Employee Benefit Adviser; Jan2011, Vol. 9 Issue 1, p28-32, 3p
Publication Year :
2011

Abstract

The article offers marketing suggestions to the benefits industry. Businesses are advised to identify time challenges and create a strategy for dealing effectively with them. One of their possible marketing strategies is attending networking events. The author concludes that marketing is important amid growing competition and changes in the industry.

Details

Language :
English
ISSN :
15453839
Volume :
9
Issue :
1
Database :
Complementary Index
Journal :
Employee Benefit Adviser
Publication Type :
Periodical
Accession number :
57738012