The gentle art of selling the best.

The article discusses the considerations in marketing that will help make the customers gratified. It states that quality should be attended by marketers since it is what customers are looking into from bargain basement to luxurious shop. It says that newness of a product or being different from the rest also attracts customers since there is an abundant average, good products. Meanwhile, service is considered as the most troublemaker in terms of retailers' attempt to sell the best.