Old-Line Selling for New Smokes Wins for Reynolds.

The article focuses on the importance of the advertising and sales promotion strategy adopted by R. J. Reynolds Tobacco Co. to the success of its business in the U.S. It notes that the R. J. Reynolds has outperformed other tobacco companies in the U.S. when it comes to the volume of sales and earnings, and contends that the company's approach has met the demands of the customers. Bowman Gray, board chairman of the company, also attributes the growth of R. J. Reynolds to its sales team.