Elgin Bows to the Times as It Updates Style.

The article reports on the new designs being introduced in watches by watch making companies in the U.S. to increase their sales. It is reported that, due to competition the companies have been forced to stress on fashion aspect of watch making. According to Bulova Watch Co., its present position in the business has been largely due to the importance which the company has given to the watch as an ornament as well as a time piece.