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Psyching the Ads.
- Source :
- BusinessWeek; 3/30/1940, Issue 552, p38-38, 1/5p
- Publication Year :
- 1940
-
Abstract
- The article reports that J. Stirling Getchell Advertising Agency has turned up Dr. Ernest Dichter, a psychoanalyst whose job is to discover the best advertising lures for various products in the U.S.
- Subjects :
- ADVERTISING agencies
PSYCHOANALYSTS
Subjects
Details
- Language :
- English
- ISSN :
- 00077135
- Issue :
- 552
- Database :
- Complementary Index
- Journal :
- BusinessWeek
- Publication Type :
- Periodical
- Accession number :
- 57693146