A deluge of new cigarettes.

The article reports on the rush of cigarette brands launched by various cigarette manufacturers in the U.S. It cites that various brands were launched by R.J. Reynolds Tobacco Co., the leading cigarette manufacturer in the industry, to test the market. It also explores the conflicting insights of the industry on the market segmentation of the newly-launched brands. A chart depicting the rank of the top 20 cigarette brands in the country relative to their sales is also presented.