The U. S. executive in Japan.

The article offers information on the culture shock faced by several U.S. businessmen in Japan. It states that the vice president of ITT Far East & Pacific Inc., Howard F. Van Zandt, believes that to do business in foreign countries, one show be well aware of the personality of the foreigner, with whom they are dealing. It mentions that to limit the communication problem, one can use maps, models and charts to get his ideas across.