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THE VALUE OF SOMETHING.
- Source :
- Canadian Organic Grower; Winter2011, Vol. 8 Issue 1, p43-45, 3p, 3 Black and White Photographs
- Publication Year :
- 2011
-
Abstract
- The article focuses on value-added marketing to enable organic farmers to differentiate themselves from competitors. It relates the confusion among consumers about organic and local food. Tony and Penny Marshall of Highwood Crossing Farms in Alberta, explains the value of catering to consumers who love their produce. It explores the various ways by which organic farmers can utilize product differentiation.
Details
- Language :
- English
- ISSN :
- 1710761X
- Volume :
- 8
- Issue :
- 1
- Database :
- Complementary Index
- Journal :
- Canadian Organic Grower
- Publication Type :
- Periodical
- Accession number :
- 57479543