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THE VALUE OF SOMETHING.

Authors :
Singh, Av
Source :
Canadian Organic Grower; Winter2011, Vol. 8 Issue 1, p43-45, 3p, 3 Black and White Photographs
Publication Year :
2011

Abstract

The article focuses on value-added marketing to enable organic farmers to differentiate themselves from competitors. It relates the confusion among consumers about organic and local food. Tony and Penny Marshall of Highwood Crossing Farms in Alberta, explains the value of catering to consumers who love their produce. It explores the various ways by which organic farmers can utilize product differentiation.

Details

Language :
English
ISSN :
1710761X
Volume :
8
Issue :
1
Database :
Complementary Index
Journal :
Canadian Organic Grower
Publication Type :
Periodical
Accession number :
57479543