This Year's Winners: Pall Mall, Menthols.

The article discusses the study by research director Walter Knight of Greater Boston Chamber of Commerce regarding the events in the cigarette trade in 1959. It states that Pall Mall brand has surged to the number one spot for brand sales, edging out Camel which held the position for 10 years, while menthol cigarettes account more than 10% of the total market. It adds that R.J. Reynolds Tobacco Co. earned up to 1.1% increase in market share which strengthens its position.