Towards a richer understanding of consumers in social marketing contexts: Revisiting the stage of change model.

MLA

Logie-MacIver, Liz, and MariaG. Piacentini. “Towards a Richer Understanding of Consumers in Social Marketing Contexts: Revisiting the Stage of Change Model.” Journal of Marketing Management, vol. 27, no. 1–2, Feb. 2011, pp. 60–76. EBSCOhost, https://doi.org/10.1080/02672571003676429.

APA

Logie-MacIver, L., & Piacentini, M. (2011). Towards a richer understanding of consumers in social marketing contexts: Revisiting the stage of change model. Journal of Marketing Management, 27(1–2), 60–76. https://doi.org/10.1080/02672571003676429

Chicago

Logie-MacIver, Liz, and MariaG. Piacentini. 2011. “Towards a Richer Understanding of Consumers in Social Marketing Contexts: Revisiting the Stage of Change Model.” Journal of Marketing Management 27 (1–2): 60–76. doi:10.1080/02672571003676429.