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Yale & Towne's New Key.
- Source :
- BusinessWeek; 1/18/1947, Issue 907, p62-65, 3p
- Publication Year :
- 1947
-
Abstract
- The article reports on the marketing plan launched by the Yale & Towne Manufacturing Co. in its bid to capture a bigger share of the flush building market in the U.S. The plan involves partnership with the country's building materials dealers to distribute the company's homebuilders' hardware products. The company will provide set of sales aids for the retailers including a display cabinet, advertising copy and a colored nontechnical catalog.
Details
- Language :
- English
- ISSN :
- 00077135
- Issue :
- 907
- Database :
- Complementary Index
- Journal :
- BusinessWeek
- Publication Type :
- Periodical
- Accession number :
- 57237404