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1950 Looks Rosy for Admen.
- Source :
- BusinessWeek; 2/11/1950, Issue 1067, p30-32, 2p
- Publication Year :
- 1950
-
Abstract
- The article predicts the condition of the advertising industry in the U.S. in 1950. Sales improvement in the last six months of 1949 is expected to benefit advertising volume during the year. Some admen believe deliberate media selection was responsible for the 1949 figures in the industry. It mentions the possible increase in advertising spending of some companies in the sector.
- Subjects :
- ADVERTISING
ADVERTISING spending
SALES
NONBOOK materials selection
Subjects
Details
- Language :
- English
- ISSN :
- 00077135
- Issue :
- 1067
- Database :
- Complementary Index
- Journal :
- BusinessWeek
- Publication Type :
- Periodical
- Accession number :
- 57200253