AO: From Eyeglasses to Glass Eyes.

The article focuses on optical and eyewear manufacturer American Optical Co. (AO). It notes that the biggest clients of the company come from the ophthalmic profession who purchase glasses, spectacle frames, cases as well as instruments. It also discusses the marketing problem of the company in which it has to advertise its products by boosting the ophthalmic profession and raise the importance of eye care. Lenses and sunglasses are cited as the items that generate the biggest sales revenue for the manufacturer.