Consolidation Adds Up to Fatter Profits for Safeway.

The article discusses the changes instituted by Robert A. Magowan, chairman and president of Safeway Stores Inc., at the food chain in an attempt to increase the company's profit margin. The changes affect the company's basic policies in pricing, purchasing, merchandising and advertising, among others. Background on the problems the company faced is offered. Details of the consolidation of the brand's supply and service divisions are also provided.