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Takes Over the Helm at P&G.

Source :
BusinessWeek; 9/28/1957, Issue 1465, p173-178, 4p
Publication Year :
1957

Abstract

The article focuses on the organizational changes at Procter & Gamble (P&G) with Howard J. Morgens taking over the presidency after former president Neil H. McElroy accepted the post of U.S. Defense Secretary. It explains how Morgens' marketing experience will help the company succeed over rival firm Unilever. It adds that Morgens will be responsible of the big domestic soap products business and the food products division. He will also be in charge of toilet goods and paper products.

Subjects

Subjects :
SOAP industry
PAPER industry

Details

Language :
English
ISSN :
00077135
Issue :
1465
Database :
Complementary Index
Journal :
BusinessWeek
Publication Type :
Periodical
Accession number :
56583732