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Toughest Test for Admen.
- Source :
- BusinessWeek; 12/7/1957, Issue 1475, p45-50, 4p
- Publication Year :
- 1957
-
Abstract
- The article discusses the challenges facing the advertising industry in the U.S. in 1958. An agency executive mentions the tendency of advertisers to reduce their advertising spending due to a possible decline in business. Advertising budgets are expected to be subject to the constant inquiry of companies. Also noted is the disillusionment of advertisers with the high cost of television (TV) advertising.
- Subjects :
- ADVERTISING agencies
ADVERTISERS
ADVERTISING spending
TELEVISION advertising
Subjects
Details
- Language :
- English
- ISSN :
- 00077135
- Issue :
- 1475
- Database :
- Complementary Index
- Journal :
- BusinessWeek
- Publication Type :
- Periodical
- Accession number :
- 56582573