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Frozen Foods Enter The Glamor Phase.
- Source :
- BusinessWeek; 6/16/1945, Issue 824, p84-84, 1/3p
- Publication Year :
- 1945
-
Abstract
- The article reports on the move of frozen food distributor Ultima Frozen Foods Corp. to adopt a dramatic mechandising strategy to compete with other companies in the U.S.
- Subjects :
- FROZEN foods marketing
MARKETING strategy
Subjects
Details
- Language :
- English
- ISSN :
- 00077135
- Issue :
- 824
- Database :
- Complementary Index
- Journal :
- BusinessWeek
- Publication Type :
- Periodical
- Accession number :
- 56547606