Economist fights to sell soap.

This article features David C. Melnicoff, president of Fels & Co. The company is engaged in soap making and is based in Philadelphia, Pennsylvania. He is professional economist and has a graduate diploma, teaching experience and a stint in government service. Melnicoff is facing unique managerial challenge as president of Fels & Co. because the company is owned by three charitable foundations and is competing in an industry dominated by Procter & Gamble Co., Lever Bros. Co. and Colgate-Palmolive Co.