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Finding a Niche.
- Source :
- Publishers Weekly; 11/19/2001, Vol. 248 Issue 47, p22, 2p, 2 Color Photographs
- Publication Year :
- 2001
-
Abstract
- Focuses on the marketing and publicity activities for children's books in the United States. Approach used by Random House and Charlesbridge; Publishing houses which created specialized publications to tout their titles to various reading groups; Contributions of the Internet to book marketing.
- Subjects :
- PUBLISHING
CHILDREN'S literature
Subjects
Details
- Language :
- English
- ISSN :
- 00000019
- Volume :
- 248
- Issue :
- 47
- Database :
- Complementary Index
- Journal :
- Publishers Weekly
- Publication Type :
- Periodical
- Accession number :
- 5565741