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News Networks Raise Ad-Unit Rates.

Authors :
Donohue, Steve
Forkan, Jim
Source :
Multichannel News; 11/19/2001, Vol. 22 Issue 47, p14, 1/3p, 1 Color Photograph
Publication Year :
2001

Abstract

Reports the increase of advertising unit rates in news networks after the September 11 terrorist attacks in the United States. Percentage rate increase at Fox News Channel, Cable News Network and MSNBC; Reasons for the increase of prices; Ratings battle between the three companies.

Subjects

Subjects :
TELEVISION advertising
TELEVISION stations
SEPTEMBER 11 Terrorist Attacks, 2001
ADVERTISING rates
RATES

Details

Language :
English
ISSN :
02768593
Volume :
22
Issue :
47
Database :
Complementary Index
Journal :
Multichannel News
Publication Type :
Periodical
Accession number :
5563538

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Authors Abstract Subjects Details