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Analysis on trial.

Authors :
Dolan, Angelina
Ayland, Catherine
Source :
International Journal of Market Research; 2001 Quarter 4, Vol. 43 Issue 4, p377-389, 13p, 2 Diagrams, 3 Charts
Publication Year :
2001

Abstract

This paper describes work carried out in order to assess whether the approach taken to the analysis of qualitative data impacts upon the findings and their consequent interpretation. Three different approaches were used to analyse the same dataset -- a Holistic and Interpretive approach, a Cut and Paste approach and Computer Assisted Qualitative Data Analysis Software (CAQDAS). We discuss the differences between the approaches themselves, their output, the relative costs of adopting the three different approaches and the implications of the work. [ABSTRACT FROM AUTHOR]

Details

Language :
English
ISSN :
14707853
Volume :
43
Issue :
4
Database :
Complementary Index
Journal :
International Journal of Market Research
Publication Type :
Academic Journal
Accession number :
5540845
Full Text :
https://doi.org/10.1177/147078530104300403