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Analysis on trial.
- Source :
- International Journal of Market Research; 2001 Quarter 4, Vol. 43 Issue 4, p377-389, 13p, 2 Diagrams, 3 Charts
- Publication Year :
- 2001
-
Abstract
- This paper describes work carried out in order to assess whether the approach taken to the analysis of qualitative data impacts upon the findings and their consequent interpretation. Three different approaches were used to analyse the same dataset -- a Holistic and Interpretive approach, a Cut and Paste approach and Computer Assisted Qualitative Data Analysis Software (CAQDAS). We discuss the differences between the approaches themselves, their output, the relative costs of adopting the three different approaches and the implications of the work. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 14707853
- Volume :
- 43
- Issue :
- 4
- Database :
- Complementary Index
- Journal :
- International Journal of Market Research
- Publication Type :
- Academic Journal
- Accession number :
- 5540845
- Full Text :
- https://doi.org/10.1177/147078530104300403