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DATAMONITOR: Aunt Bessie's case study.
- Source :
- Aunt Bessie's Case Study: Maintaining Growth in Frozen Foods by Stressing Convenience & Tradition; Apr2009, p1-13, 13p, 5 Color Photographs, 3 Charts
- Publication Year :
- 2009
-
Abstract
- The article presents a case study on how Aunt Bessie's Ltd. maintains growth in the frozen foods market in Great Britain through convenience and tradition. It states that frozen foods have endured declining popularity in the 2000s because the consumers preferred paying for fresh foods which seemed to be healthier and have better sensory appeal. However, the company has renewed growth and benefited from costumers searching for products that are nostalgic, comforting, authentic, and valuable.
- Subjects :
- FROZEN foods marketing
PRODUCT improvement
NEW product development
Subjects
Details
- Language :
- English
- Database :
- Complementary Index
- Journal :
- Aunt Bessie's Case Study: Maintaining Growth in Frozen Foods by Stressing Convenience & Tradition
- Publication Type :
- Report
- Accession number :
- 54490346