Manuscript Submission Guidelines.

The article presents the manuscript submission guidelines for the "Journal of Marketing Theory and Practice" (JMTP). It states that all documents in the journal are processed electronically and thus all submissions must be sent directly to its editor via electronic mail attachments. It offers instructions on the order of inclusion and the information that should be included in the front page and body of the text. The rules of the journal's listing of references and its review procedure are also provided.