Cartographically Wordy but not Necessarily Worthy.

The author discusses a notion that many maps may be visually engaging but reveal very little data. He uses the word cloud as a metaphor for many current online mapping, which he describes as very visual and engaging but ultimately lacking in purposeful information. He asserts that a lot of online mapping fails because of the use of third-party map services to produce such maps, giving little thought to design, layout or the message to be communicated.